How can an organization effectively monitor what others are saying about the organization?
A) Google search key terms
B) Subscribe to a RSS feed
C) Follow blogs
D) "Like" competitors
E) Tweet questions to followers on a regular basis
Answer: B
Explanation: B) In addition to "listening" to your own social media sites, set up Google Alerts and subscribe to RSS (really simple syndication or rich site summary) feeds that push specific keywords to you. These tools allow you to hear what people are saying about your company on other social media sites.
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A) editing book B) sampling record C) codebook D) questionnaire E) checking book
Process interventions are widely used by OD practitioners though their use by managers and leaders has rarely been reported
Indicate whether the statement is true or false