________ consists of arranging for a market offering to occupy a clear, distinctive, and desirable place relative to competing products in the minds of target consumers
A) Differentiation
B) Positioning
C) Market targeting
D) Market segmentation
E) Mass marketing
B
Business
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In a marketing plan, the ________ section includes the anticipated outcomes based on achieving predefined market goals
A) measurement and controls B) company description, purpose, and goals C) forecasting D) marketing situation E) marketing strategy
Business
The GATT rounds focused on decreasing ________
A) dumping B) trade tariffs C) preferential treatment D) domestic industry subsidies
Business