In a marketing plan, the ________ section includes the anticipated outcomes based on achieving predefined market goals
A) measurement and controls
B) company description, purpose, and goals
C) forecasting
D) marketing situation
E) marketing strategy
C
Business
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Data becomes knowledge when someone, either the researcher or the decision-maker, interprets the data and attaches meaning.
a. true b. false
Business
Matthew works as an accountant in a mobile phone company. During lunch he spoke to Peter from the sales department about wanting to buy a mobile phone for himself
Peter persuaded Matthew to buy a mobile phone from the sales department itself, which Matthew did. Matthew is a(n) ________. A) stakeholder B) internal customer C) human resource personnel D) external customer
Business