The overall goal or function of a system best defines:
A) purpose.
B) goal.
C) objective.
D) scope.
E) mission.
A
Explanation: A) A system has a defined purpose which is the reason for existing.
Business
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A) direct B) virtual C) contractual D) implicit E) brokered
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A customer ________ is any occasion on which a customer encounters the brand and product from actual experience to personal or mass communications to casual observation
A) touch point B) point of order C) point of difference D) pivot point E) point of parity
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