The term __________ is often used in marketing to refer to a competitive strategy, and public relations people often build a communication effort around a statement that describes it

When a poll is taken makes little difference in the results because opinions rarely change

Indicate whether this statement is true or false.

Which of the following opening statements is most likely to increase respondents’ willingness to participate in a phone survey?

a. “How are you today?” b. “I’m calling with a special offer.” c. “I’m calling to ask you to participate in a survey.” d. “I’m not selling anything.” e. I’m calling from the XYZ market research company.