Briefly discuss the impact that the Internet and Y2K have had on computer operations
What will be an ideal response?
Y2K forced companies to look at their existing hardware and software. Y2K and the Internet have required that managers look at processes and adjust and improve them to be able to support e-commerce. Y2K forced companies to analyze access rights and to eliminate legacy processes such as tape data transfer. These events forced companies to put in streamlined and efficient processes.
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Matthew told the manager of his gas station to always adjust prices to match those charged by the other convenience store across the street. Matthew is using a ________ pricing strategy.
Fill in the blank(s) with correct word.
What was the main challenge identified in the Old Spice Guy case study?
A. Convincing men to buy Old Spice. B. Illustrating that the Old Spice brand was not old and out of date. C. Promoting the videos on other social channels while still reaching YouTube influencers. D. Positioning the body way as masculine while marketing to women. E. Creating the video content quickly enough for the social media responses to appear timely.