What was the main challenge identified in the Old Spice Guy case study?
A. Convincing men to buy Old Spice.
B. Illustrating that the Old Spice brand was not old and out of date.
C. Promoting the videos on other social channels while still reaching YouTube influencers.
D. Positioning the body way as masculine while marketing to women.
E. Creating the video content quickly enough for the social media responses to appear timely.
Ans: D. Positioning the body way as masculine while marketing to women.
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Some cellular providers are signing deals with business partners wanting to market products based on specific phone users' locations and calling habits. These cellular providers are participating in a new trend called ________
A) telemarketing B) data warehousing C) reality mining D) virtual mining E) prediction marketing
What are the three phases of the content management life cycle?
What will be an ideal response?