This is the research process of grouping together similar messages or responses into themes that make sense
A) media analysis
B) network analysis
C) content analysis
D) statistical analysis
E) trend analysis
Answer: C
Communication & Mass Media
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Explain the principles of primacy and recency
What will be an ideal response?
Communication & Mass Media
Late newscasts run for 35 minutes on the big 3 affiliates because
a. the audience demands more news at that hour. b. it is a good way to compete with the 24 hour cable news channels. c. the local station can get an extra commercial break and thus more revenue. d. the networks need the audience to stay up for the late shows.
Communication & Mass Media