Celestial Seasonings focuses on the healthy aspect of its green tea. This is an example of product positioning by:

When deciding on distribution plans for specialty products, companies generally ensure that the items are:

a. made directly available to a consumer through a salesperson, direct mail, or direct response advertising. b. relatively inexpensive and merit little shopping effort. c. always marketed as unsought products. d. distributed to only a few stores in a geographic area.

According to the ________ hypothesis, new retailing forms often begin as low-margin, low-price, low-status operations to challenge established retailers, then become successful, and eventually take the place of the established retailers they had

challenged. A) agent B) broker C) wheel-of-retailing D) warehousing E) retail life cycle