When deciding on distribution plans for specialty products, companies generally ensure that the items are:
a. made directly available to a consumer through a salesperson, direct mail, or direct response advertising.
b. relatively inexpensive and merit little shopping effort.
c. always marketed as unsought products.
d. distributed to only a few stores in a geographic area.
ANSWER: d
When deciding on distribution plans for specialty products, companies generally ensure that the items are distributed to only a few stores in a geographic area. Marketers often use selective, status-conscious advertising to maintain a specialty product's exclusive image.
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