Discuss the problem of conflict within marketing channels
What will be an ideal response?
A diagnostic of misalignment that business market managers should monitor on an ongoing basis is the amount of conflict within their marketing channels. Conflict is the overall level of disagreement in the working partnership. Conflict is determined by the frequency, intensity, and duration of disagreements. Scholars have found that the three principal causes of channel conflict are differences in goals, understandings of the allocation of partnership responsibilities, and perceptions of the marketplace.
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Norms of compensatory justice require that fair criteria be used to assign benefits and burdens.
a. true b. false
Regarding company interactivity with customers:
A) companies should avoid confusing customers with a broad variety of media. B) companies should look for every conceivable opportunity to interact. C) over-communicating–sending too many messages is a widespread problem. D) All of the above.