What is the most important skill in business according to numerous industry surveys?

a. computer applications.
b. actuarial expertise.
c. interpersonal, group and presentation communication skills.
d. who you know, not what you know.

c

Communication & Mass Media

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The success of the public relations department depends on the type of organization, perception of top management and the abilities of the PR executives. Which statement best describes this scenario?

a) Corporate structure shapes the public relations role. b) Corporate structure shapes the marketing role. c) Corporate structure shapes the human resources role. d) Corporate structure shapes the managerial role.

Communication & Mass Media

Which step in the listening process suggests that

you pay particular attention to nonverbal messages such as the person's posture and facial expressions? A. Stop B. Understand C. Look D. Listen

Communication & Mass Media