The success of the public relations department depends on the type of organization, perception of top management and the abilities of the PR executives. Which statement best describes this scenario?
a) Corporate structure shapes the public relations role.
b) Corporate structure shapes the marketing role.
c) Corporate structure shapes the human resources role.
d) Corporate structure shapes the managerial role.
a
Communication & Mass Media
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________________ beliefs are made up of the fundamental teachings in a culture.
a. Peripheral b. Formal c. Central d. Linear
Communication & Mass Media
According to your textbook, what four steps should take in your remarks if you are called upon to make an impromptu response to a previous speaker:
What will be an ideal response?
Communication & Mass Media