Discussing the advantages and disadvantages between items uses what type of organizational format?
A) Category
B) Chronology
C) Comparison
D) Importance
E) Sequence
Answer: C
Explanation: C) Comparisons show similarities and differences (or advantages and disadvantages) between two or more entities.
Business
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Which of the following actions should a marketer take in response to the new economy?
A) Offer selected discounts. B) Cut marketing budgets. C) Hold the line on prices. D) Cut costs. E) Discontinue products.
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Jason Perkins has the informal power to approve the final suppliers in his organization. In other words, Jason plays the role of a(n) ________ in his organization's buying center
A) gatekeeper B) decider C) buyer D) influencer E) user
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