Which of the following is a characteristic of services?
A) low barriers to entry
B) high switching costs
C) low rivalry
D) reduced competition
A
Business
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In a marketing plan, the ________ section includes the anticipated outcomes based on achieving predefined market goals
A) measurement and controls B) company description, purpose, and goals C) forecasting D) marketing situation E) marketing strategy
Business
________ is a person's overall evaluation of a concept, involving feelings of liking or favorability
A) Attitude B) Lifestyle C) Objectivity D) Self-actualization E) Need recognition
Business