What challenges are created by selling internationally through the Internet? How does e-commerce affect pricing?
What will be an ideal response?
Many households, especially in emerging economies, lack access to Internet connections. Therefore, if a company wants to reach mass global markets, it will need to supplement its Internet sales with sales using other means of promoting and distribution. A company also needs to set up and promote its Internet sales, which can be very expensive. A company cannot easily differentiate its marketing program for each country where it operates. If a company makes international sales over the Internet, it must deliver what it sells expeditiously. This may necessitate placing warehouses and service facilities abroad, which the company may or may not own and manage itself. Finally, the company's Internet ads and prices must comply with the laws of each country where the company makes sales. This is a challenge because a company's Web page reaches Internet users everywhere. E-commerce enables consumers to compare prices quickly among distributors, which will likely cause prices to decrease.
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When considering potential resistance, what question should the communicator ask themselves?
A) What concerns and objections will the audience have? B) What will motivate the audience to accept the idea? C) How will the audience benefit? D) What is the best medium for this message based on purpose, audience, and content? E) What do I want the audience to do after reading the message?
What critical step is missing from these instructions?
"To prepare a monthly budget, divide annual income by 12 to get the monthly income total. Then determine monthly expense categories and amounts that can be spent based on the monthly income figure." A) Add family contributions to the annual income amount. B) Allocate a percentage of monthly expenses for credit card purchases. C) Build up a solid credit history before doing a budget. D) Subtract large one-time expenses from annual income before dividing. E) Include projections for wage increases to annual income amount.