When considering potential resistance, what question should the communicator ask themselves?

A) What concerns and objections will the audience have?
B) What will motivate the audience to accept the idea?
C) How will the audience benefit?
D) What is the best medium for this message based on purpose, audience, and content?
E) What do I want the audience to do after reading the message?

Answer: A
Explanation: A) The communicator should consider potential areas of concern the audience may have and why they have those concerns.

Business

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Charlie Corporation has two bonds outstanding. Both bonds mature in 10 years, have a face value

of $1,000, and have a yield to maturity of 8%. One bond is a zero coupon bond and the other bond has a coupon rate of 8%. Which of the following statements is true? A) Both bonds must sell for the same price if markets are in equilibrium. B) The zero coupon bond must sell for a lower price than the bond with an 8% coupon rate. C) All rational investors will prefer the 8% bond because it pays more interest. D) The zero coupon bond must have a higher price because of its greater capital gain potential.

Business

Forms for filing the estate tax may be obtained from the U.S. Postal Service or the Internal Revenue Service

Indicate whether the statement is true or false.

Business