The primary opportunity existing for startups in fragmented industries is to ________
A) pursue a niche strategy, which focuses on a narrow segment of the industry that might be encouraged to grow through product or process innovation
B) win customers by placing an emphasis on service and process innovation
C) capture a first-mover advantage
D) pursue a cost reduction strategy, which is accomplished through achieving lower costs than industry incumbents through process innovation
E) consolidate the industry and establish industry leadership as a result of doing so
E
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Which stage in the product life cycle is characterized by rapid market acceptance and increasing profits?
A) introduction B) maturity C) growth D) decline E) product development
Advertising, sales promotion, personal selling, direct marketing, and public relations are
A) elements in the price matrix. B) marketing communication activities. C) essential to product distribution logistics. D) initial stages in the product development process. E) all dependent on mass media.