All of the following statements about Corporate Speech are true, EXCEPT:

a. Corporate speech presents a firm's view on social or political matters
b. Is motivated by a desire for profit
c. Was supported by the U.S. Supreme Court in First National Bank ofBoston vs. Massachusetts
d. Is generally protected by the First Amendment

b

Communication & Mass Media

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Explain how eye contact impacts an audience's perception of a speaker

What will be an ideal response?

Communication & Mass Media

Why do most scholars and practitioners believe it is best to have only two or three objectives in a strategic PR plan?

a. to allow management to add their own objectives to the plan b. to provide more focus and discipline to the planning process and avoid overwhelming the plan c. to keep the plan flexible and fluid d. to achieve management buy-in and support

Communication & Mass Media