Why do most scholars and practitioners believe it is best to have only two or three objectives in a strategic PR plan?
a. to allow management to add their own objectives to the plan
b. to provide more focus and discipline to the planning process and avoid overwhelming the plan
c. to keep the plan flexible and fluid
d. to achieve management buy-in and support
b. to provide more focus and discipline to the planning process and avoid overwhelming the plan
Communication & Mass Media
You might also like to view...
What is an example of a topic that would fit into the
comparative strategy? What will be an ideal response?
Communication & Mass Media
Iraqi filmmakers have cemented their position as world-class movie makers since 2000 ___
Indicate whether the statement is true or false
Communication & Mass Media