When a single advertising sales staff serves two papers instead of one, this is an example of _______________

a. mass customization
b. segmentation
c. economies of scale
d. barrier to entry

c

Communication & Mass Media

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Spartan Motors'new SUV was a big hit on the market, and reviewers associated this successful marketing to a feature story that came out during the launch of the new car

This feature demonstrated various strategies and tactics of the car that let customers improve gas mileage and save fuelin ways not offered by any other SUV. What concept was illustrated in this scenario? a. Service journalism b. Branded content c. Content marketing d. Brand storytelling

Communication & Mass Media

Once a topic is narrowed, it should be researched to make sure there's enough quality information to support the speech

Indicate whether the statement is true or false.

Communication & Mass Media