For metric conjoint analysis input data, the respondents provide ratings

Functional names differ from evocative names in that functional names ________

A) are derived from the basic benefit provided by the product B) do not have any association with a core customer benefit C) are built from root words and morphemes D) are poetic constructions based on the rhythm of saying them E) are associated with positive attributes or feelings

A logical interpretation of facts and other information is called what?

A) Summary B) Data manipulation C) Conclusion D) Paraphrasing E) Recommendation