Functional names differ from evocative names in that functional names ________
A) are derived from the basic benefit provided by the product
B) do not have any association with a core customer benefit
C) are built from root words and morphemes
D) are poetic constructions based on the rhythm of saying them
E) are associated with positive attributes or feelings
A
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Every country has a monopoly on a favorable foreign reputation for its products or a universally inferior reputation
Indicate whether the statement is true or false
Courts may pierce the corporate veil if ________
A) the corporation has been formed without sufficient capital B) the corporation has not revoked the dividends paid to shareholders C) separateness has been maintained between the corporation and its shareholders D) personal and corporate assets of shareholders have not been mingled