Producers of convenience products and common raw materials typically seek exclusive distribution, a strategy in which they stock their products in as many outlets as possible

Which retail personnel selection technique is most likely to be used for senior management positions and least likely to be used for lower-level positions (such as cashiers and salespeople)?

a. application blank b. psychological testing c. interview d. reference checks

In order for local responsiveness to effectively increase a firm's competitiveness, which of the following is necessary?

A) Local managers need to be able to make decisions based on local needs. B) Corporate executives must standardize marketing and merchandising. C) Employees must be hired and trained only within a local region. D) A firm's bankers and financial managers must be locally based.