Briefly explain how the value chain is related to competitive advantage
What will be an ideal response?
Every link, or activity, in the value chain is an opportunity to either remove value from or add value to the product the consumer eventually buys. A successful company creates a competitive advantage by performing one or more of the value chain activities better than its competitors.
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After six years of success in terms of some benchmarks, MillerCoors, the joint venture between Molson Coors and SABMiller, is having trouble. Why is it struggling after such a promising beginning
a. It has not been able to substantially reduce costs. b. It was unable to create economies of scale. c. It has not increased market shares for two of its important products. d. It has not been able to get products to market in a timely manner.
What is the purpose of behavior modeling and when should it be used?
What will be an ideal response?