After six years of success in terms of some benchmarks, MillerCoors, the joint venture between Molson Coors and SABMiller, is having trouble. Why is it struggling after such a promising beginning

a. It has not been able to substantially reduce costs.
b. It was unable to create economies of scale.
c. It has not increased market shares for two of its important products.
d. It has not been able to get products to market in a timely manner.

Answer: c. It has not increased market shares for two of its important products.

Business

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Innovative marketing most likely involves ________

A) protecting the natural environment B) considering the consumer's point of view C) seeking real product and marketing improvements D) defining goals in broad social terms rather than narrow product terms E) placing an emphasis on increasing short-run sales rather than long-term value

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Regression is always a superior forecasting method to exponential smoothing, so regression should be used whenever the appropriate software is available

Indicate whether the statement is true or false

Business