Information collected from participants, by observation, or from secondary sources is called _____.

A ________ helps a potential buyer move through the purchasing process without having to make an immediate decision; a ________ encourages a potential buyer to make a purchase decision immediately

A) marketing message; product push B) measured response; content quotient C) persuasive appeal; purchase message D) marketing message; sales message E) persuasive message; marketing message

In the context of greenhouse gas emission, the GHG protocol initiative defines levels of scope

This level refers to the inclusion of other indirect emissions coming from sources such as the production of purchased materials, outsourced activities, contractor owned vehicles, waste disposal, and employee business travel. A) Scope 1 B) Scope 2 C) Scope 3 D) Scope 4