A ________ helps a potential buyer move through the purchasing process without having to make an immediate decision; a ________ encourages a potential buyer to make a purchase decision immediately
A) marketing message; product push
B) measured response; content quotient
C) persuasive appeal; purchase message
D) marketing message; sales message
E) persuasive message; marketing message
Answer: D
Explanation: D) Marketing messages usher potential buyers through the purchasing process without asking them to make an immediate decision. Sales messages then take over by encouraging potential buyers to make a purchase decision then and there.
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A(n) __________ is a user who has administrative responsibility for part or all of the database
A. administrator B. database relations manager C. application owner D. end user other than application owner
Most employees who take advantage of wellness programs:
A) are already health conscious and have healthy habits. B) receive no benefit from their participation. C) are required to do so by their company. D) are seeking treatment for physical problems.