Which of the following is not an objective of the Securities and Exchange Commission?
A) Maintain integrity of the securities markets
B) Advise investors about which particular stocks are good buys
C) Require firms to provide specific information to investors
D) Regulate major participants in securities markets
B
Business
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The second step in generating a media list that will help a marketer meet MPR goals is
A) hiring the right advertising agency. B) identifying the individual outlets. C) figuring out where consumers shop for particular products. D) harvesting consumers' e-mail addresses. E) purchasing public relations databases.
Business
Strong verbs usually convey direct, ____________ messages
a. positive b. negative c. memorable d. primary
Business