The second step in generating a media list that will help a marketer meet MPR goals is
A) hiring the right advertising agency.
B) identifying the individual outlets.
C) figuring out where consumers shop for particular products.
D) harvesting consumers' e-mail addresses.
E) purchasing public relations databases.
B
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The purpose of business reports is to convey information, answer questions, and ________
a. generate new business b. recruit employees c. solve problems d. start conversations
The CAN-SPAM Act:
a. prohibits commercial e-mailers from using false addresses and presenting false or misleading information. b. requires fast-food chains to open their facilities to health inspection at least once per quarter. c. requires verifiable parental consent before a Web site can collect information from children. d. allows commercial e-mailers to charge consumers a fee to "opt out" of receiving further email.