One possible source of skewness is the presence of outliers, and sometimes skewness is simply inherent in the distribution

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In terms of copytesting, the current thought by a number of marketing professionals is that the test:

A) favors affective approaches over rational approaches B) inspires creativity C) is necessary primarily because of the issue of accountability D) is not really useful, but necessary because of demands of creatives

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Standardized zi scores can be obtained as: Zi = (X - )/s

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