In terms of copytesting, the current thought by a number of marketing professionals is that the test:
A) favors affective approaches over rational approaches
B) inspires creativity
C) is necessary primarily because of the issue of accountability
D) is not really useful, but necessary because of demands of creatives
C
Business
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Mock operates a retail business selling illegal narcotic substances. When Mock calculates business income, he may adjust for
I. Cost of merchandise II. Business expenses other than the cost of merchandise a) Neither I nor II. b) Both I and II. c) I only. d) II only.
Business
A pre-designed questionnaire is not necessary for a survey
Indicate whether the statement is true or false
Business