What can cause a learning curve to vary from a smooth downward slope?
What will be an ideal response?
Any changes in personnel, design, or procedure. Examples could include: new technology, phasing out of a product line, and moving experienced employees to a new line.
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Which of the following statements about organizing the sales effort is true?
A. Organizing the activities and management of the sales force is a major part of strategic sales planning B. Sales managers need to be more reactive in restructuring sales organizations C. The starting point in organizing a sales force is the organizational culture D. Once a firm has a sales organizational structure in place, it should not change it E. All of the above statements about organizing the sales effort are true
A celebrity endorser is used in advertisements because his or her stamp of approval on a product can:
A) enhance the product's brand equity B) enhance consumers' emotional bonds with the product C) aid in the establishment of a "personality" for a brand D) all of the above