The best time to use a group is with complex decisions is when the group is heterogeneous and has a complementary mix of skills

Industrial tools claiming to have durability, and antacids announcing their efficacy convey a brand's category membership by ________

A) relying on the product descriptor B) comparing to exemplars C) announcing category benefits D) communicating deliverability variables E) identifying counter examples

Which of the following value creation processes means translating milestones into symbols and artifacts?

A) staking B) evangelizing C) milestoning D) badging E) documenting