Industrial tools claiming to have durability, and antacids announcing their efficacy convey a brand's category membership by ________

A) relying on the product descriptor
B) comparing to exemplars
C) announcing category benefits
D) communicating deliverability variables
E) identifying counter examples

C

Business

You might also like to view...

DivetheBlue, a company marketing deep-sea diving equipment, charges very high prices for its products

Despite the availability of many low-priced products in the market, customers seem to prefer DivetheBlue, which has earned a reputation for selling high-quality products. This exemplifies ________. A) a pure monopoly B) an oligopoly C) a nonprice position D) break-even pricing E) target costing

Business

All "no-strike" provisions require the union not to strike for any purpose or under any circumstances for the duration of the contract

Indicate whether the statement is true or false

Business