To ensure that superior value is delivered to customers, suppliers provide help in the form of _______ which includes courses, seminars, certification programs and building skills

Straight rebuys ________

A) are the most complex of purchase types because they require customer relationship management B) are more complex than new-task buys C) often involve products with low risks D) involve recruiting new vendors E) are the B2B version of comparison shopping in the consumer market

On which of the following premises is the intrinsic audience interest theory of news coverage based?

a) that the news media organizations are owned by for non-profit firms b) that the coverage and treatment decisions are governed by the relevance of the issue c) that the coverage increases with audience interest d) that the explanatory power of the theory comes primarily from the supply side