Guerilla marketing includes all of the following characteristics except:
A) a national integrated campaign.
B) interacting with consumers.
C) personal communications.
D) excitement that will spread to others.
A
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Norman accepts feedback on his work in a positive manner and strives for improvement.
A. Double-loop learning B. Single-loop learning C. Crucibles D. Self-awareness
In Hercules Managements v. Ernst & Young the court decided that:
A) The defendant did not breach the standard of care. B) There was no liability because the claim was for pure economic loss. C) There was no special or proximate relationship between the parties. D) It was not reasonable for the plaintiffs to have relied on the financial statements in the circumstances. E) It would limit the scope of the duty of care of accountants due to fears of unlimited liability