Which of the following is true about goal setting?
A. Specific, difficult goals are best.
B. Difficult goals reduce motivation.
C. SNARK goals result in the highest levels of goals achievement.
D. Employees work hardest and are most engaged when the goals are easy.
E. Equity is the greatest moderator of goal achievement.
A
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Which of the following is used to determine how the sales revenue of a company has changed from one year to the next?
A) vertical analysis of the balance sheet B) horizontal analysis of the income statement C) horizontal analysis of the balance sheet D) vertical analysis of the income statement
The primary reason companies develop a communications budget using the percentage of sales method is:
A) it tends to be more accurate than the other methods B) the budget tends to change with sales, so as sales increase there is more money available for communications C) money is available for unique marketing opportunities that arise D) it is simple to prepare