Many consumers are willing to pay $100 for a perfume that contains $10 worth of scent because the perfume is from a well-known brand. What does this image pricing suggest about these consumers?
A) They process prices from left to right.
B) They use the price as an indicator of quality.
C) They are rounding up the price.
D) They are remembering an external frame of reference.
E) They are breaking the price into smaller units.
B
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Anderson and Mervin have urged marketers to present flexible market offerings to all members of a segment. A flexible market offering consists of two parts. Which part contains the product and service elements that all segment members value?
A) naked solution B) discretionary solution C) maximum solution D) pseudo solution E) virtual solution
Which societal force has joined public relations to revolutionize the way organizations and individuals communicate with key publics around the world?
A) The advertising industry B) International nonprofits C) ISIS D) Social media