Anderson and Mervin have urged marketers to present flexible market offerings to all members of a segment. A flexible market offering consists of two parts. Which part contains the product and service elements that all segment members value?
A) naked solution
B) discretionary solution
C) maximum solution
D) pseudo solution
E) virtual solution
A
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Vincente, a Mexican-American, is five feet five inches tall, which is the average height for Mexican-American men. He applies for a job as a mechanic with Rev Motors but is not hired as he does not meet the minimum height requirement for the position, which is five feet eight inches. If the height requirement cannot be justified by business necessity, which of the following will hold true in this scenario?
A. Vincente does not have a national origin discrimination claim because Rev Motors applied the height requirement to all applicants. B. Vincente has a national origin discrimination claim under the Immigration Reform and Control Act of 1986 because he is a member of a protected class. C. Vincente does not have a national origin discrimination claim as long as he is a citizen of the United States. D. Vincente has a national origin discrimination claim under Title VII of the Civil Rights Act of 1964 if he can show that the height requirement adversely impacts Mexican-Americans.
To obtain a real estate broker license, a person must either have two years of experience as
A) a sales person or a college degree with a major or minor in real estate, plus have completed eight specified college level classes. B) have two years of experience as a real estate sales person. C) be a high school graduate. D) have a college degree with a major or minor in real estate