When John presented his speech on the elephants of Africa, he showed a 2-minute video clip from a movie. He was using which of the following strategies to enhance learning and retention?
a. Moving from familiar to unfamiliar ground
b. Repeating important ideas
c. Relying on multiple communication channels
d. Highlighting key material
c. Relying on multiple communication channels
Communication & Mass Media
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The textbook authors identi?ed six suggestions for leaders of virtual teams in the
Communication and Technology in Today's Society section of this chapter. List at least three of the six recommendations. What will be an ideal response?
Communication & Mass Media
As an example, a campaign to change an audience opinion might use both qualitative and quantitative measurement, but for different purposes. Explain how.
What will be an ideal response?
Communication & Mass Media