As an example, a campaign to change an audience opinion might use both qualitative and quantitative measurement, but for different purposes. Explain how.
What will be an ideal response?
In such a campaign, qualitative measurement might be used to form the campaign
message, while quantitative measurement might be used to indicate how much attitude
change occurred. However, it is also possible also that qualitative measures could be
used post-campaign to measure audience attitude change.
Communication & Mass Media
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"Let's now consider the three ways to impress a first date," is an example of a(n) _____
A. forecast B. visual aid C. analogy D. testimony
Communication & Mass Media
Communication within the sphere of public relations must ______ .
A. define your sources B. define your quotes C. define your facts D. serve the sender and the receiver
Communication & Mass Media