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Everyday Coffee Inc., a coffee chain, has recently decided on the mode of entry into a particular market. Which phase of the planning process is the coffee chain currently in?

A. developing the marketing plan B. preliminary analysis C. defining market segment D. implementation and control E. standardization of the marketing mix

Typically, what are unsought products?

a. products that require little or no decision making by the buyer b. products that consumers purchase when they see them in a convenient location c. products that require only reminder advertising to be successful d. products that consumers don't know about or don't actively look for