Typically, what are unsought products?
a. products that require little or no decision making by the buyer
b. products that consumers purchase when they see them in a convenient location
c. products that require only reminder advertising to be successful
d. products that consumers don't know about or don't actively look for
Ans: d. products that consumers don't know about or don't actively look for
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Which of the following is NOT one of the characteristics of effective service leadership according to Pernille Spiers-Lopez of IKEA?
a. being authentic and not afraid to face mistakes b. self-examination c. putting in extra hours beyond the 40 hour work week d. personal values e. trusting the people around, and being trusted
A prototype ________
A) Is a model or pattern B) Serves as an example of how a product would look if it were produced C) Serves as an example of how a product would operate if it were produced D) All of the above