Operational definitions are inherently persuasive

Which of the following is NOT one of Ivy Lee's four important contributions to public relations?

A) Positioning products at the center of public relations initiatives. B) seeking active support and contributions of top management. C) maintaining open communication with the news media. D) emphasizing the necessity of humanizing business. E) aligning business interests with the public interest.

The final thing you should do in the introduction of your speech is to

A) introduce yourself. B) get the audience's attention. C) preview the development of your ideas. D) state your thesis. E) state your purpose.