Most companies need to increase the number of complainers they hear from

What is the extra revenue associated with selling an additional unit of output?

a. average variable cost b. marginal cost c. marginal revenue d. net profit

Once Starbucks established its presence in thousands of cities internationally, the company sought to increase the number of purchases by existing customers with a ________ strategy that led to new in-store merchandise, including compilation CDs, and

high-speed wireless access. A) product-development B) market-penetration C) diversification D) market-development E) conglomerate