Once Starbucks established its presence in thousands of cities internationally, the company sought to increase the number of purchases by existing customers with a ________ strategy that led to new in-store merchandise, including compilation CDs, and

high-speed wireless access.
A) product-development
B) market-penetration
C) diversification
D) market-development
E) conglomerate

A

Business

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What will be an ideal response?

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