Which of the following is true in regards to competitive intelligence?
A) The Economic Espionage Act makes it illegal to steal any material that a business has taken "reasonable efforts" to keep secret.
B) The Society of Competitive Intelligence Professionals urges strategists to stay within the law and to act ethically when searching for information.
C) The Society of Competitive Intelligence Professionals states that illegal activities are foolish because the vast majority of worthwhile competitive intelligence is available publicly via annual reports, websites, and libraries.
D) A number of firms hire consultants with questionable reputations who do what is necessary to get information when the selected methods do not meet SPIC ethical standards or are illegal.
E) all of the above
E
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Which of the following affects the company's ability to make on-time deliveries?
A) return on investment B) product's price C) warranty claims D) production cycle time
Many times demographic and psychographic information about customers are not available through internal company records. In these situations:
A) the information can be purchased from external marketing research firms B) a company can offer customers an incentive to provide the necessary information C) the database can be appended with interaction and history information D) geocoding can be appended to each customer's record