Many times demographic and psychographic information about customers are not available through internal company records. In these situations:
A) the information can be purchased from external marketing research firms
B) a company can offer customers an incentive to provide the necessary information
C) the database can be appended with interaction and history information
D) geocoding can be appended to each customer's record
A
Business
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Wal-Mart was able to respond to hurricane Katrina so quickly because it had ________
A) detailed business continuity plans B) a full-time director of business continuity C) Both A and B D) Neither A nor B
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The Mandarin Oriental hotel's use of computer systems to keep track of guests' preferences is an example of
A) improved flexibility. B) improved decision making. C) improved efficiency. D) customer and supplier intimacy. E) operational excellence.
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