Discounts or other financial considerations offered by producers to wholesalers and retailers are termed as ________

A) trade allowances
B) point-of-purchase displays
C) product placement
D) conversation marketing
E) premiums

Answer: A
Explanation: Trade allowances refer to discounts or other financial considerations offered by producers to wholesalers and retailers.

Business

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A) equity B) asset C) liability D) revenue

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Touchscreen kiosks, handheld shopping assistants, interactive dressing-room mirrors and virtual sales associates are all examples of how retailers use technology to ________

A) maintain inventory costs B) send information between stores C) meet consumers' expectations D) produce more accurate forecasts E) interact with suppliers

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